Wanderlust Essentials : Genuine Leather Gifts
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The Customer-Funded Business - Book Review

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The Customer-Funded Business: Start, Finance, Or Grow Your Company with Your Customers' Cash by John Mullins I was so absolutely excited about this book that I consumed it faster than most books I acquire. However, it left me feeling severely disappointed. Sure, many of the examples given in this book started out solely customer funded. But ALL examples ended up acquiring investors and or funds from other sources. The synopsis reads :"Who needs investors?" Apparently, everyone in this book did. The author also completely dismisses bootstrapping. Which in itself was questionable. Sadly, I gained very little from this book. As...

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An Experiment with Paid Instagram Advertising and Etsy

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An Experiment with Paid Instagram Advertising and Etsy

For January 2016 I set a goal to target Instagram accounts with high amounts of followers for paid advertising and gave myself a $200 budget. I personally have 13.7k Instagram followers (@aminabaker.exsect) and have always had great success with sales when posting items on my Instagram account. Why not target a much larger audience that just my personal followers? I contacted Instagram accounts created and managed by private persons who curate handmade items. They offer to feature your item/shop/story for a fee. Usually $15-30 a feature. The fee guarantees the featured spot vs. wishful tagging and crossing my fingers for...

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