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Exsect Inc. — Etsy Success

Etsy's New 2016 Storefront Layout

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As a seller, I am unsure what to think of Etsy's new shop layout that will be going live to all shoppers on April 5th, 2016. To me it looks HUGE and involves an eternity of scrolling. However, I doubt it will effect much of anything and Im sure I will get used to it in no time. It did inspire me to open a Shopify store, though I have no idea what I am doing and don't have much time to fiddle with it. Out with the old, in with the new!     

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I Love You To The Moon and Back

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I Love You To The Moon and Back

Can an inanimate object get any more adorable?    

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An Experiment with Paid Instagram Advertising and Etsy

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An Experiment with Paid Instagram Advertising and Etsy

For January 2016 I set a goal to target Instagram accounts with high amounts of followers for paid advertising and gave myself a $200 budget. I personally have 13.7k Instagram followers (@aminabaker.exsect) and have always had great success with sales when posting items on my Instagram account. Why not target a much larger audience that just my personal followers? I contacted Instagram accounts created and managed by private persons who curate handmade items. They offer to feature your item/shop/story for a fee. Usually $15-30 a feature. The fee guarantees the featured spot vs. wishful tagging and crossing my fingers for...

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The Undeniable Value of Wholesale Accounts

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In the leather industry, maintaining wholesale accounts with your suppliers is an absolute must. With just a little research, you can easily save 30-70% off of MSRP by simply submitting your business articles to your suppliers. As all leather purchasers know, Tandy Leather publishes their retail prices and wholesale prices on their website. You do not need paid memberships to take advantage of the lowest offered prices. You simply need to set up an account with them. Be sure that this account is also tax exempt as the supplies you are purchasing are for resale. Weaver Leather, Zack White Leather...

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You Better Shop Around

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In April of 2014, I owned a considerable amount of Tandy Leather (TLF) shares at $9.63 a share. This holding had served me well since purchasing them in 2012 at a little over $5 a share. However, something happened at Tandy Leather around April of 2014. I started noticing considerable price hikes on items that I had been purchasing for many years. After ruffling through receipts, it became clear that many items had gone up by as much as 50%. Example: 2” Cowhide Strip x 72” - $20 (2006) - $21.99 (early 2014) to $31.99 each (4/23/16) Gross. That was...

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